Work Experience
Frenchie Wear
Frenchiewear sell out at Chadstone- The Fashion Capital.
Six short months after its release into the vastly growing loungewear market, Australian owned and operated Frenchiewear opened its doors to its very first pop up store.
No less than in the largest shopping centre in the Southern Hemisphere, which currently houses over 550 stores which includes over 30 luxury brands and boutiques.
On the 14th and 15th of November, hundreds of new and existing customers visited Chadstone Shopping Centre to expand on their sleep and loungewear collection.
Sole owner and creator of Frenchiewear, Paolo Jack Tanasi said Frenchiewear’s products are unlike anything else you are likely to see in stores.
“We really wanted to show people the products in person so they could see in person how unique they are”, he said.
“There was no better place to do that than the fashion capital.”
The lines star of the show “Frenchie” is lined with Sherpa fleece making it comfortable without the cruelty, initially selling out of one month’s worth of stock in the first 48 hours of trading back in June.
By four o’clock pm on the second day of the pop-up stores opening, Mr Tanasi had sold out of all stock on hand.
Ensuring his customers didn’t miss out after the sell-out, the team took online orders for the remaining time spent open at Chadstone.
This is the first time Mr Tanasi had the chance to interact with his clientele in person, which he described as an,“amazing experience”.
Front and centre, Mr Tanasi enjoyed meeting customers, selling his products and soaking up the whole experience.
“It made it all feel really real,;” he said.
“Seeing people buy your products in person.”
Expectedly, Mr Tanasi said the whole weekend was very busy.
“We constantly had a line full of customers waiting,” he said.
“The joy of seeing people smile when we gave them the product was amazing, plus the kids especially really loved the display.”
After such success, Mr Tanasi reveals he has future plans to open pop up stores all over the country.
Mr Tanasi said he has hopes to target Westfield shopping centres around the state, to eventually move stores into New South Wales.
Twenty-two with two businesses.
Paolo Jack Tanasi on Business Boomers and Frenchiewear.
The business gene is strong in Jack Tanasi, it’s clear his sixth sense for entrepreneurship has served him well as he excitedly runs down his pathway to success.
Paolo Jack Tanasi emphasises his appreciation for great time management when it comes to running his self-made businesses, Business Boomers and Frenchiewear.
As Jack begins to give a run down on his day to day from his office in Doncaster, he said it is all about back to back zoom meetings, planning and emails.
Jack said he found his calling for entrepreneurship at eighteen while working part time at an ice cream shop, when his manager gave him the inspiration to begin Business Boomers.
“My boss asked me to put some adverts on social media for him, he said I was really good and that I should start charging, I quit the very next day”, he said confidently.
Business Boomers Marketing offers innovative social media strategies and marketing expertise, whilst also setting up influencers with brand deals.
That is how Jack reached out to Emily Ward, a Melbourne influencer finding her own way through social media fame, leading her to become one of the models and brand ambassadors for Frenchiewear.
“Jack has always been very generous and professional, we understand the work we do and have a great working relationship,” said Emily.
After years of learning the ropes and doing some pro bono work helping other people start their businesses, Jack felt he was ready to start his own.
“Business Boomers taught me how to run a business, I thought why I don’t incorporate this into something of my own,” he said.
Smiling constantly, Jack oozes confidence when speaking about the fundamentals of business, “I knew it would create a bang on social media, and it did, everyone saw it when it popped.”
Being a business owner was always in the cards for Jack coming from a family of successful entrepreneurs.
With both parents previously running their own businesses on Lygon street, Jack said the key to learning is through experiences.
“I grew up in the back watching customers and seeing how everything operates, that’s when I learnt how to run a business,” he said with nostalgia.
Jack was only four weeks into his Commerce and Law degree before deciding to leave the conventional university route and pursue Business Boomers full time.
Plunging headfirst into a potentially dead-end pathway could be enough to deter some people, yet Jack describes himself as hesitant and always triples checks things until he knows they are feasible.
Which is what Jack and his friend Christian Russo did when they began Frenchiewear.
“I have a formula for all my clients on how to start a business and we ticked off that formula for Frenchie,” he said.
“I wanted to create a brand that I could build a legacy with, a business not just a pay check.”
After three long moths of working seven days a week, Frenchiewear launched on June 22nd, 2020, selling jumpers, sleeping masks, socks and more.
Jack could only be described as driven by Emily, “He has an amazing picture of what he wants in his mind, and he will work extremely hard to get there”, she said.
Jack has no plans to slow down with another project already in the works, with hopes to release it next year.
Jennifer Pittorino 